When it comes to automotive sustainability, we often immediately think about driving emissions. With the argument against EVs encompassing the environmental impact of battery production, the conversation must be shifted to encompass the entire environmental footprint of a car, from production through its life cycle and eventually its demise. Design thinking has been around a …
Monthly Archives: May 2019
On Alternative Powertrains
Alternative energy sources are a major topic of debate for the auto industry, but manufacturers are beginning to make the investment to protect themselves against the inevitable collapse of the oil industry. With electric vehicles (EVs) like the Tesla taking the industry by storm, other major manufacturers such as BMW, Volkswagen, Jaguar, and General Motors …
The Power of Motorsports
Motorsports has always been the best marketing avenue for fans. The old adage, “Win on Sunday, Sell on Monday” still rings true, as the global motorsports market is set to reach an eight billion dollar value by 2023 (M2 Presswire). There is no better way to develop a technology either, as the engineering and technical …
The Argument Against Alternatives
I hear it all the time. People arguing about alternative energy in cars, and generally coming to the conclusion that gasoline is still the best option. I get that, gasoline is incredibly well suited as a transportation fuel. Its energy-dense, convenient, and for many years it was cheap and abundant. As more and more cars …